Afferolab.flow | Tokens campaign

Our team developed the Flow Tokens module following the digital world and its trends. We understand that there is a need for employees to have a more engaging, fluid and gamified experience that generates visibility to the network.

By merging design theories like design for emotional delight, hook canvas, visual design and marketing strategy, we were able to understand the stakeholders and users' pains and needs.

Year

Brand

Afferolab

2021 & 2022

Discovery and Research

One of the premisses of this project was to change the power centralization and the lack of knowledge to share, empower and the abundance of available knowledge among the employees of the company.

The stakeholders wanted a well-distributed network, not mattering how many people were there, but instead, what they were capable of doing. Fostering the culture of Life Long Learning and giving to the employees inside and out of the company a voice.

From that, our experiment and research started to be based on the following question: How can I show my abilities to my professional network?

Ideation and Prototyping

After many sessions with the stakeholders and plataform users, we started to develop the tokens' achievement journey, and how to bring the blockchain network application to this process.

Trough the tokens' achievement journey, we were able to map the pain points and touch points which we needed to work on, so that the user would engage with Afferolab.flow and complete the conquest of all badges and tokens.

To be more assertive, we listed all the user's emotions throughout the achieviment journey. With this, we were able to map which media and language we were going to use during the campaign.

After identifying the problem. we iniciated the wireframe study phase, which allowed us to test the app's usabillity with the users. Once we were happy with the result, we brought some new users in to test out our prototypes and gather their feedback.

Experiment and interviews

After we had prototyped and run the MVP internally, we invited some employees to tell us about their experience throughout the tokens' achivement journey and with the platform features. With this, we were able to map out some new pain points and ideas that emerged during the session.

Based on some feedback, we changed some strategies in our engagement journey and added some animated videos and flashy posts on the internal social networks.

Data and Analyze

With The data that we collect show us an increase of 300% on the access and use of the platform.

The consume of contents and active users were increased on the plataform. And so we broght the tokens to external networks, creating engagement and bringing new clients.